Cultivate Your Creative Muscles
Creativity can be elusive. It’s not something that you can summon at will. When it happens, it strikes like lightening. Yet, like lightening, it can be maddeningly unpredictable. However, because creativity is an essential element of a successful business mindset, it is necessary to understand the creative process and how you, the business owner, can cultivate your own creative juices.
The creative process is largely internal and unconscious. No one ever wakes up and says “Hey! Today I’m going to be creative.” Creativity is all about taking in a lot of influences and letting those influences combine, ferment and morph in your subconscious. Together, they form a sort of mental potting soil where new and different ideas have a chance to germinate and grow. The more things you learn, read, see and hear the more creative soil you are able to produce.
Every woman in business cultivates creativity in a different way! For some creativity will flow, for others it takes work to be creative!
I am creative by nature and genetics. My father was a graphic designer, in fact, in his time he was one of the best in London back in the days when things were done by hand and one had to be creative to even think of getting a job in the field. When I was little, I would jump at the chance to go to work with my dad and help find clip art in the huge books that were almost bigger than me and go down into the darkroom when he developed film.
As a business owner who wants
to be creative, the best thing you can do is get out there and in the world and
open yourself up to new experiences. Of course, right now we are isolated but
there is a big world of learning online you can dig into!
Be curious about many different things. Develop hobbies. Challenge yourself. Do the unexpected. The more you push your own personal envelope the more you are charging your own creative batteries. When those batteries are charged, it is much more likely that inspiration will strike. Who knows where that new idea will take you?
Start something new this week that will charge your creative batterie. A new hobby, a new book you have been wanting to read, or learn about a new marketing method you have been wanting to try.
This article is a part of a month-long journey called “Reflecting, Focusing and Improving You and Your Business!” brought to you by Sherry Simoes and Janet Benedict, two coaches who have been mentoring entrepreneurs for over 50 years combined and run an online coaching business called Rockin’ Your Business. Join the journey by requesting access to our Private Facebook Group.